2018 TSC Summit Recap: Day 2
TRENCH COAT: DRAPER JAMES (C/O) | TOP: DRAPER JAMES (C/O) | SKIRT: J. CREW (SIMILAR HERE) | SHOES: SOLUDOS (UNDER $100) | EARRINGS: VANESSA MOONEY (UNDER $50) | BAG: J. CREW (SIMILAR HERE) | BRACELETS: DAVID YURMAN | WATCH: MICHELE (C/O)
Day two of TSC Summit was packed full with speakers and events and was just as exciting, if not more exciting, than day one (see more here)!
The Outfit: Apart from all the exciting conference events, one of the highlights of day two of TSC Summit was taking over Draper James' snapchat and Insta stories! It was so much fun sharing more of Sea Island, TSC Summit, and my outfit of the day on Draper James' social channels. Leading up to the conference, I was so excited to wear this scallop trench coat and feminine white top (favorite find under $100). The scallop trench first caught my eye because of all its sweet and feminine details; the scallop trim and gold buttons make such a pretty pair. I layered the coat on top of this essential Draper James top and a pink ruffle skirt (similar here). I wore these lace up espadrilles (a spring essential), these earrings, and a wicker crossbody bag (similar here) to accessorize the look!
The Speakers: I learned SO much on day two from all the amazing presenters! With six different speaker sessions/panels throughout the day, covering topics ranging from branding, to tech, to sales, to web design, my mind was overflowing with inspiration and information by the end of the day. Two of my favorite speakers sessions were "Building a Brand... And a Customer Base" with Elizabeth Mayhew and "Converting Social to Sales: Creating a Real Return on Investment on Instagram with Ashley Brooke, Monica Lavin, and Stacy Smallwood.
First, Elizabeth Mayhew (Today Show Contributor, Washington Post Columnist, and Draper James Brand Editor) may be one of the most brilliant, accomplished, and inspiring people I have ever met. Her passion and energy for what she does is so contagious. It was really interesting hearing about her career path and all the different opportunities that have led her to where she is today. I also really loved hearing about her work for Draper James and building their brand; it was so fascinating learning about all that goes on behind the scenes of a fashion and lifestyle brand. The biggest takeaway from her presentation was to always answer, "Yes, and..."! You never know what the "and" can lead to!
My other favorite panel of the day was led by Ashley, Monica, and Stacy, three women that I admire and look up to! If you are not familiar with their blogs and store, you should be! Get to know Ashley here, Monica here, and Stacy here. I loved hearing each of their takes on Instagram, how to use social channels to grow your brand, and ways to engage your audience. In today's world, social media can be such a challenging and confusing thing to figure out, especially with its constantly changing nature and all the new algorithms. I loved hearing and learning from their personal experiences and the various ways they use Instagram for their businesses!
Sip & Shop: The Sip & Shop at Sea Island Beach Club is always a highlight of TSC Summit. After the presentations, it was so nice to do a little shopping beachside, chat with business owners and creators, and catch up with friends and other attendees.
Presenter & Mentor Dinner: It has hard to say what my very favorite part of TSC Summit was, there were too many great events and speakers, but the Presenter and Mentor Dinner was a particularly special part of this year's Summit for sure. I felt extremely lucky to get to attend this beautiful and delicious dinner at The Greenhouse SSI and spend more time with Stacy, Laura, Louise, Ashley, Monica, Allison, Jackie, Elizabeth, Mary Beth, and many more. We dined on gorgeous Vietri dishes and ate the most delicious meal prepared by Vera Stewart (all recipes were taken from her new The VeryVera Cookbook). I wish we could relive that night (and the whole conference) all over again!
SHOP
